In 1990, Australia’s ABC TV network screened the ground breaking TV series ‘Bush Tucker Man. This program highlighted to Essentially Australia founder, Greg Trevena, the great undiscovered potential of Australia’s wild environment.
From here, Greg commenced a journey in a quest for knowledge on Australia’s potential useful plants. By 1998 Greg created ‘Rainforest Foods” he produced rainforest jams and he also used a herb called Lemon Myrtle. By 2000 he had created ‘Refreshed Lemon Myrtle” which produced Lemon Myrtle soap and other Lemon Myrtle related body products, In 2009 Refreshed Lemon Myrtle commenced in the USA and this brand is now found in health food stores across the USA.
In 2012, Essentially Australia commenced, a business which specialises in Australian essential oils, 2 plantations have been established 25 minutes from Byron Bay. Essentially Australia with the largest range of Australian essential oils in the world, further connects people to Australia.